Thursday, January 22, 2009

Bush Street becomes Obama Street

One of the main east/west arteries in San Francisco is the "one-way" Bush street. Over the past few months, residents of the Bay Area have been unoffically changing "Bush street" to "Obama street."

Similarly, clever San Franciscans have been playing with the linguistic similarities between "PRESIDio" street and "PRESIDent," creating their own semiotic indicators about the direction of the country.

Play with official signs has always been a form of peaceful (and symbolic) protest, and this is no different. It's just a sign of the times . . .

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