Game Obama

Television, radio, Internet--and now Xbox 360. The Obama campaign is now advertising on the popular video game Burnout. 

Of course, this fits in with the general philosophy of appealing to a younger generation, and it's also true that videogames are an increasingly important part of American culture. Beyond that, I think the Obama campaign's game ads, besides their more traditionally serious goals, bespeaks a candidate who wants to be a leader that gets it. And getting it means going beyond the traditional media outlets and the  Internet to where millions of people, mostly young, but increasingly older are spending their time.

--J.S.